du has signed a Memorandum of Understanding (MoU) with the International Charitable Organization (ICO) in Ajman. The agreement was signed by His Excellency Dr. Khaled Abdel Wahab Al Khaja, secretary-general of the International Charitable Organization and Adel Al Rais, head of corporate communications & protocol, du.
Commenting on the development, Dr. Al Khaja, said, “We, at ICO, are pleased to collaborate with du for charitable and humanitarian initiatives. This partnership will allow us to continue to make a positive difference in the lives of people who need it, when they need it the most.”
Under the agreement, du will support ICO’s charitable and humanitarian works inside and outside the UAE. This is done through SMS support for fundraising and ICO donations using the du mobile application. The MoU is in alignment with the telco’s #RamadanInYou campaign which focuses on giving back to the local community in a way that is both sustainable and engages du employees.
Highlighting du’s CSR efforts, Adel Al Rais said, ”Aligning with our #RamadanInYou campaign, this new collaboration will harness the power of our individual entities to make a greater impact.”
Engaging with stakeholders is a vital part of contributing to community impact programs. As part of its CSR activities this Ramadan, du is supporting UNICEF, Tarahum, CAFU, the 1 billion meals initiative and other charities through SMS support.