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Salam, recognized as the fastest-growing and most innovative telecommunications brand in Saudi Arabia, celebrated by announcing its strategic involvement in LEAP 2024. Positioned as a key sponsor, Salam will showcase its leadership in driving digital transformation within the Kingdom at stand No. H1.K80 in the main hall of the Riyadh Exhibition and Convention Center.

LEAP 2024, often referred to as the Digital Davos, is slated to be a monumental tech event running from March 4-7, 2024. With over 450 startups, 1,000 speakers, and 170,000 exhibitors from across the globe in attendance, it promises to be a remarkable gathering propelling the future of technology.

Samar Al Salem, Senior Vice President of Human Capital & Support Services at Salam,  participated in a panel discussion titled ‘Reskilling and Upskilling the Workforce for Future Jobs’ on March 4th at 12:30 PM. The session focused on future-proofing careers, organizational resilience, and fostering a lifelong learning culture, pivotal for preparing the workforce for future challenges and opportunities in the evolving job market.

Sulaiman Alfaifi, Vice President of Applications (Acting Chief Digital Officer) at Salam, engaged in a thought-provoking fireside chat on March 5th, exploring the profound impact of Generative Artificial Intelligence (GenAI) on the telecom sector and its wider implications. Alfaifi's discussion highlighted the revolutionary potential of GenAI in driving innovation and shaping the future of telecommunications.

Eng. Ahmed Al-Anqari, CEO of Salam, commented: "At Salam, we are committed to driving the digital evolution of Saudi Arabia, and our participation in LEAP 2024 exemplifies this dedication. As a leading telecommunications brand, we are honored to contribute strategic insights that illuminate the path for digital transformation within our industry. Through discussions on reskilling, upskilling, and the transformative potential of Generative Artificial Intelligence (GenAI), we aim to empower the workforce in the Kingdom and work towards propelling its Vision 2030.”

The company's booth will provide an immersive experience into a future where technology is designed around human needs and business objectives, showcasing Salam's blueprint for a digitally empowered Kingdom through the lenses of connectivity, cybersecurity, cloud management, and emerging technologies.

Salam looks forward to welcoming visitors, partners, and technology enthusiasts from around the world to their booth at LEAP 2024, where the future of digital transformation will be unveiled.

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