du and the Ministry of Human Resources and Emiratisation (MoHRE) have partnered to launch Happiness SIM, which offers exclusive benefits to blue-collar workers at nominal prices.
Aiming to enhance connectivity and value for blue-collar workers, the Happiness SIM can be accessed by visiting business service centers and guidance centers or using MoHRE’s online services to issue or renew work contracts.
The Happiness SIM is equipped with exclusive benefits tailored specifically for the blue-collar workforce, including six months of free data and low rates on international calls to remain connected with their families back home. They will also receive important notifications issued by MoHRE. This partnership not only emphasizes the significance of effective communication but also showcases MoHRE and du's commitment to continually innovate and enhance offerings for the betterment of their customers.
"We are excited about this partnership with du, as it aligns with our mission to enhance the welfare of blue-collar workers in the country," said H.E. Ayesha Belharfia, MoHRE’s Acting Undersecretary for Emiratisation Affairs and Assistant Undersecretary for Labour Affairs. "By providing them with affordable and reliable connectivity, we are enabling them to stay connected with their loved ones and access essential services.
“This initiative represents our shared commitment to empower and support the blue-collar community in the UAE,” Belharfia added.
Meanwhile, Fahad Al Hassawi, CEO of du, said, "We understand the importance for workers in the UAE, especially blue-collar workers, to stay connected with their families and friends. With the launch of Happiness SIM, we are aiming to cater to their telecom needs and provide tailored solutions that offer both connectivity and affordability to welcome the new blue-collar workers coming to the UAE and enhance the experience of our existing customers. Our goal is to make their lives easier and more connected while helping them save money for their families back home."
According to reports, there are approximately 2.2 million blue-collar workers in the UAE, and they account for 52% of the workforce.
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