By Fatima Mohammad Saleh, Smart Cities Committee Chair, FTTH Council MENA
‘Smartness’ is not a measure of how advanced or complex the technology being adopted is, but how well a society uses technology to solve its problems and address existential challenges.

Read more: Intelligent cities in MENA

As our habits shift to expect web-based delivery of nearly everything, a new architecture for content delivery is necessary. Applications from high-quality streaming video to connected cars require low latency, high capacity performance that strains today’s networks. The Open Edge Cloud model for service providers changes the content delivery conversation with a new edge computing architecture. This places service providers back in the content delivery value chain, opening the door to new business models, customers and revenue from the OTT ecosystem.

Read more: The open edge cloud means new possibilities for content delivery

By David Erlich, consulting director for B2B and Strategic Marketing, Sofrecom

The purpose of this paper is to review the conditions to make B2B 5G a commercial success for network operators. Before moving to the next generation, let’s have a look on how some 4G promises in B2B have been met, seen from an operator’s perspective.

Read more: B2B opportunities for network operators

Data is a valuable asset that provides immense monetary worth to businesses. And as its volumes increase, so does its value. That’s why the latest predictions from Cisco and IDC regarding the growth of data has attracted so much attention. In fact, IDC has forecasted that by 2025, worldwide data volumes will reach 175 zettabytes. Remember, a zettabyte is a trillion gigabytes – making 175 ZB an astounding number.

Read more: Encrypted Lambda from Deutsche Telekom Global Carrier

Once again, international and regional VIP leaders are meeting at the 13th edition of the Telecom Review Leaders’ Summit held on December 10, 2019, at the Meydan Hotel, Dubai, UAE. This year’s Telecom Review Leaders’ Summit is set to attract more than 600 attendees from all over the world.

Read more: The largest VIP ICT Summit is tomorrow

By Imran Malik, Global VP, Fixed Data, SES

5G networks, which promise to change our lives by enabling a truly connected world, still have a long way before reaching the phase of complete deployment. GSM or 2G is still around and will continue to serve the voice communication needs in the emerging markets. 

Read more: SES successfully enables next generation cellular backhaul via satellite

Etisalat's former Chairman and CEO Mohammed Omran is launching his new book 'Milestones in Career and Life' at the 13th edition of Telecom Review Leaders' Summit which will be held on December 10th at the Meydan Hotel, Dubai.

Read more: Mohammed Omran launches new book at Telecom Review Leaders’ Summit 2019

By Karim Benkirane, managing director, Virgin Mobile UAE

Brand intimacy is the making or breaking of a brand and customer experience is often now the key differentiator from the competition. We live in an ‘always on’ society where customers are well informed about common marketing practices. Consumers are relentless in switching brands and unforgiving when they don’t deliver on their promise. The days of absolute brand loyalty are gone.

Read more: The importance of brand intimacy in connecting with customers

UAE government’s vision has positioned the country as a global hub of the fourth industrial revolution due to its continuous efforts in investing in advanced innovation and future technologies. The strategy has also helped outline the path for government services by making it intelligent and interactive achieving customer happiness and ranking the country as a model for interactive cities using AI to achieve sustainability.

Read more: Innovation & transformation key to a digital future

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