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About Us

Founded in 2014, Related started as a boutique consulting agency and has grown into a full-fledged MarTech company providing advisory, technology, services and solutions. We are a six-time award-winning company with a strong presence in the MEA region and serve customers from a host of different industries.

From Best Service Provider to Best Technology and Best Web 3.0 Provider, all the way to Industry Entrepreneur awarded to our own Founder and CEO, Rabih Farhat, we are proud of our achievements and we look forward to many more.

Our Mission

We create lasting happiness and fulfillment throughout the customer journey in both the digital and physical worlds.

What We Offer

A One-Stop Customer Experience Hub!

At Related, we pride ourselves on providing innovative solutions and services. Whether you're looking for the latest technology or reliable support, we have everything you need to help your business succeed.

Explore our wide range of customizable offerings to discover how we can help you grow your business!

1. Advisory

Our strategy and consulting team possesses diverse industry backgrounds as well as the knowledge to identify gaps, formulate long-term strategies and identify quick wins for your business.

With data leading the way, our strategies and designs are driven by rich customer insights, deep knowledge of market dynamics and disruptive market strategies.

2. Technology

Customize your loyalty and reward program with a variety of plug-and-play modules that best serve your business and customers.

We collaborate with you to determine the most effective integration plan that brings all the pieces together effortlessly.

3. Solutions

Our solutions are driven by our understanding of the latest trends and customer needs to maximize the benefits of the program and maintain relevancy, attractiveness and high engagement. By utilizing cutting-edge technology and a customer-centric approach, we provide out-of-the-box solutions that seamlessly integrate with your business processes and enhance the customer experience.

4. Services

Our program management approach focuses on three key pillars to achieving higher customer engagement: relevance, attractiveness and timing. Our loyalty-certified team manages your program’s operational tasks, campaigns, rewards and partnerships with high-quality support, responsiveness and efficiency, all in line with your business objectives.

What Some of Our Clients Are Saying

I had the pleasure of working with Related on the development of the "Baitak" rewards program, which has been a major success. Working with this team on a daily basis, I can confidently say that their dedication to creating a successful banking rewards program was evident from the start, and I knew that we were in good hands. Their expertise and commitment to customer satisfaction are truly unmatched.

Ooredoo Kuwait partnered with Related Inc. to boost the performance of the Nojoom Rewards program. Our priority was to take Nojoom to higher ground by increasing customer engagement and customer satisfaction, offering an instant reward platform for our customers, increasing the program’s profitability and widening and diversifying the partner network to cover all our customer needs and preferences.

Thanks to Related Inc.'s restless efforts and dedication, the Nojoom program had one objective in mind: the customers' best interests. The result was a customer-centric rewards program that is used on a daily basis. With their latest dynamic Reward Marketplace, our clients now have a wide range of offerings, rewards and benefits that add up to an extraordinary customer experience, strengthening their connection and loyalty to Ooredoo Kuwait.

I am thrilled to see continuous enhancements and fresh features in the program, as everything is being done while preserving our company's initial vision and mission. Both the onsite and offsite teams' adaptability, dedication and expertise are what made working with them extremely easy and productive, and that helped differentiate us from our competitors.

The entire Related team was instrumental in establishing a world-class best-practice Affinity and Partnership Program for OSN. The team helped set the strategy, streamline the process and set the evaluation criteria and measurement in a manner that elevates our approach to this market strategy to another level. OSN’s outreach to the market, across 24 countries in MENA, is today more effective, relevant, and valuable with Related’s help.

Case Study: Ooredoo’s Nojoom Rewards Program

What We Did

Ooredoo Kuwait, formerly known as Wataniya Telecom, is a member of Ooredoo Group. They provide mobile, broadband internet, and corporate-managed services tailored to the needs of customers and businesses.

When Ooredoo sought to revamp its existing reward program, we stepped in and redefined its loyalty strategy to meet customer expectations in the digital age and shifted its loyalty program from cost-centric to profit-centric.

Our guiding principle when it comes to designing loyalty programs is to promote a high level of user experience in an age of smart devices and digital transformation. That’s why we were naturally aligned with Ooredoo’s strategy, which is basically getting people to enjoy the internet.

We looked at the existing program’s (“Nojoom”) customer data and market trends and revamped it into a program that would allow a shift from in-store rewards to a whole digitized experience. That’s where the Reward Catalogue came in — an adaptive platform with a huge variety of rewards relevant to each customer. With the region on the edge of becoming the world’s fastest-growing e-commerce playground, our choice of a marketplace model was on point.

This allowed Ooredoo to be the first mobile operator to go to market due to the plug-and-play characteristic of our technology, which not only enhanced the user experience but also increased program profitability.

The Nojoom program now has one of the largest partner networks in the region, with over 300 brands offering earning and redemption options to their customers. Meanwhile, the Reward Catalog gives its customers access to a wide spectrum of alluring offers, including discounts, buy-1-get-1, vouchers and VIP treatment experiences.

For this matter, Related was awarded “Best Loyalty and Reward Program in the Telecom Industry” for the Nojoom Loyalty Program - Telecom Review Leaders’ Summit.


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