Marketing data and analytics were always important, but now more than ever organizations are putting emphasis on hiring data experts as the pandemic brings more customers into digital experiences. Related is a one-stop shop that leverages technology, innovation, data analysis, and consumer insights to deliver a tailor-made loyalty program linking brands with their customers.

Exclusive Interviews
Red Hat’s Adrian Pickering talks post-pandemic technology trends
Red Hat, the open source solutions provider, has been at the forefront of innovation and their presence at GITEX this year only reconsolidated their leadership in this space.
OSN’s Rolla Karam talks adapting content strategy to fit the new normal
Amid fears over a global economic slowdown from the ongoing coronavirus outbreak, companies like OSN that provide direct-to-home services are best positioned to withstand the storm or even see upside from the crisis. Since the beginning of the global pandemic, OSN has delivered Disney+ to viewers in the region and its new platform, OSN Originals.
Nokia Bell Labs’ Dr. Muneer Zuhdi talks industrial automation and value creation
As advances in technologies like artificial intelligence and IoT are ushering in a new age of automation and machines are beginning to outperform humans, researchers and innovators are beginning to demonstrate its potential impact on global industries.
PCCW Global managed to overcome all challenges, says Sameh Sobhy
COVID-19 is still affecting all industries, including telecommunications and wholesale. Preserving a seamless network performance is key to overcome the challenges imposed by the pandemic and adapt to the new norm. Sameh Sobhy, managing director, META region, PCCW Global shared his insights in an exclusive interview with Telecom Review.
NXN’s Ghazi Atallah discusses digital trends in the post-pandemic era
NXN, under the dynamic leadership and vision of its CEO Ghazi Atallah, has established itself as a pioneer in helping enterprises both in the public and private sector to achieve their digital transformation goals. The Dubai-based company follows a roadmap of smart and digital services based on customer requirements and rigorous market analysis.
“We focus on the customer, not the competition” – OSN’s SVP Strategy
As OSN’s entertainment network leaps from strength to strength, it is evident that the company is evolving with the major shift in audience behaviours and demands. As one of the largest players in the regional entertainment industry, OSN shows its commitment to delivering content that inspires viewers and that reflects the world regional audiences experience today.
EVOTEQ highlights the future of innovation with cutting-edge unmanned platform
At GITEX Technology Week 2020, EVOTEQ is pushing the boundaries of innovation with its first-ever unmanned stand in the UAE, signalling the future of the new normal and adapting to the challenges brought on by the pandemic.
Telecom Review had the opportunity to speak with EVOTEQ’s CEO Jihad Tayara to discuss plans for supporting business continuity for its customers as well as showcase major projects on this new platform to further drive digital transformation in the region.
Huawei’s Mohammed Madkour expresses optimism for the future of 5G
At GITEX this year, Huawei was exhibiting a wide array of technologies, spanning across several industries and business groups.
Avaya’s President on addressing the needs of the multiexperience economy
This year, Avaya is redefining customer and employee experience solutions to address the emerging needs of the multiexperience economy. The idea is to empower organizations with the communications and collaboration solutions they need to work smarter and engage with customers and employees more effectively.