Comviva, the global leader in mobility solutions announced its strategic partnership with Ooredoo Kuwait. As part of this data science and managed CVM engagement, Comviva will support Ooredoo Kuwait deliver contextual customer campaigns with MobiLytix™ Real Time Marketing, a machine learning driven digital omni-channel marketing automation platform. The solution uses advanced analytics and leading real-time technology that enables telecom operators to fully leverage “micro moments” of engagement with their customers to build customer life-time value. The machine learning models improve decisioning quality to drive customer experience, reduce churn and boost the operator’s revenue.

Read more: Comviva, Ooredoo Kuwait to deliver machine learning driven CVM campaigns

The influential and impactful participation of du, from Emirates Integrated Telecommunications Company (EITC), at the 40th GITEX Technology Week scaled even greater heights today as Saleem AlBlooshi, the company’s Chief Technology Officer, was a leading figure on an insightful panel discussion.

Read more: du CTO highlights importance of leveraging 5G networks for business operations

Etisalat today announced that Smiles launched the UAE’s first ever Rewards Exchange powered by blockchain, facilitating fast, seamless and secure points exchange from a single platform to enhance customer experience.

Read more: Etisalat’s Smiles unveils UAE’s first blockchain-powered rewards exchange

Etisalat is demonstrating innovative healthcare solutions at GITEX Technology Week, with a major focus on ‘technology for good', highlighting transformative technologies aimed at enhancing the lives of People of Determination.

Read more: Etisalat exhibits healthcare and assistive technologies to empower People of Determination

du has announced that an extension agreement has been finalized with UAE-IX powered by DE-CIX, the leading carrier and data centre neutral Internet Exchange operator in the GCC region, to create the first nationwide and entirely datacenter-neutral interconnection platform in the MENA region.

Read more: du, UAE-IX ink deal to create first datacenter interconnection platform

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