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Etisalat Group announces the appointment of Mr. Masood M. Sharif Mahmood as Etisalat UAE operations chief executive officer (CEO), effective from August 29, 2021.

Reporting to Etisalat Group CEO Eng. Hatem Dowidar, this new position is part of Etisalat Group’s ongoing and agile transformation strategy that targets diversifying and exploring new growth opportunities, accelerating business development in the digital field, expanding geographical presence, and maximizing operational efficiency.

The appointment also marks the company’s relentless efforts to maintain its leading position in digital transformation and continue providing innovative services and solutions to all customers, while investing in UAE nationals and empowering them.

Eng. Hatem Dowidar, CEO, Etisalat Group, said, “Etisalat is thrilled by the joining of Masood as CEO for Etisalat UAE operations. With his recognized career and a strong drive for results, Masood is a true people leader who will focus on growing Etisalat UAE even further through achieving operational efficiency and generating value by organic growth strategies. In the new normal where smart and digital services dominate the scene, Etisalat backed by one of the most advanced portfolios of smart services and solutions in the region continues to attract and empower UAE’s leading talent in the digital field. We wish him great success in his new role at Etisalat, home to the fastest mobile network on earth”.

Mr. Masood is a widely experienced senior executive with a strong operational and financial track record spanning over 20 years primarily in the telecom and technology sectors. He held leading positions throughout his career including being the CEO of Yahsat and the vice president at Mubadala’s Information and Communications Technology (ICT) unit. Additionally, he served on the boards of SHUAA Capital, Emirates Integrated Telecommunications Company (Du), and Abu Dhabi Financial Group (ADFG), among other expertise gained in positions at Dubai Investment Group and the Executive Office of the Government of Dubai.

Masood M. Sharif Mahmood, CEO, Etisalat UAE operations, said, “It is a privilege to join Etisalat one of the world’s leading telecom groups and ranked the strongest brand across all categories in the Middle East and Africa. This exciting appointment represents a great milestone and a motive to work continuously towards adding value for the services and solutions provided to Etisalat customers, capitalizing on our employees’ great talent, passion, and capabilities, while realizing the overall objectives of the company. Inspired by the continuous support and wise leadership of the UAE, Etisalat will continue deploying the latest innovative technologies to enrich the digital experience of customers and communities, bringing the country to the forefront in global ICT ranking. ”

His expertise in operational and financial fields led to developing high-performing teams, establishing creative work culture, and setting development strategies that elevated business performance. He holds an MBA with a concentration in Finance from McGill University in Canada, and a Bachelor’s Degree in Computer Systems Engineering from Boston University in the United States.

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