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To provide the UAE residents with safe, convenient and flexible payment solutions through an easy-to-use eWallet mobile app, the Digital Financial Services LLC, a joint venture of Etisalat and Dubai Islamic Bank, has partnered with Lulu Group International to enable secure and contactless payment options for eWallet customers.

Under this partnership, eWallet customers can use their eWallet for purchases made at Lulu hypermarkets, supermarkets, department stores across the UAE as well as in Lulu’s web store and avail benefits such as quick checkouts to a secure and contactless payment facility.  The eWallet digital payment service is regulated and licensed by the Central Bank of the UAE.

The official launch was attended by Dr. Tamer Eltoni, chief commercial officer of Digital Financial Services, and Ashraf Ali, executive director of Lulu Group International.

Unlike other mobile wallets and payment apps, a unique feature of eWallet is that there is no need to have a bank account, credit or debit card to do digital payments. Customers need a valid Emirates ID and a UAE mobile number to open an eWallet account. Once registered, users can instantly top up their wallet balance and start sending and receiving money within the UAE as well, amongst 200 countries and territories, simply through their mobile phones. Additional services include transfer to own or third-party bank accounts, direct merchant payments, bill payments, and mobile recharges, amongst others.

Commenting on the partnership, Ahmed Al Awadi, chairman of digital payment services, said, “eWallet continues to be at the forefront of innovation as more UAE residents experience the benefits of a secure and contactless payment method, even more so during these unprecedented times. Our partnership with Lulu Group International demonstrates our commitment towards an instant and cashless payments ecosystem, further enriching our consumers with a state-of-the-art customer service experience.”

Meanwhile, Ashraf Ali MA, executive director, Lulu Group International, said, “Innovation and ease of doing business have always been our key focus areas. Contactless payment options are of prime importance to us and we strongly believe that collaborating with tech leaders such as Digital Financial Services will further boost the in-store and online shopping experience of our large multi-ethnic shoppers.

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