STC is one of the key players in the region and in Saudi Arabia, in particular. The operator has made great strides last year under the leadership of CEO Eng. Nasser Al Nasser who explained in an exclusive interview with Telecom Review, how STC adapted its strategy to be in line with digitalization.

Read more: Eng. Nasser Al Nasser sheds light on STC’s DARE strategy

Egypt has been spearheading digital transformation in Africa for the past couple of years through innovative projects and initiatives. Fiber Misr, a subsidiary of Benya Holding, has been contributing to the country’s digital transformation leadership since its establishment three years ago. Telecom Review spoke to Ahmed Mekky, chairman, Benya Holding, who highlighted the role played by the company and its subsidiaries, namely Fiber Misr, in Egypt and the region.

Read more: Benya Holding strategically targeting national projects and investments in Africa

Etisalat is on a mission to drive the digital future in the Middle East and this has been apparent through a variety of initiatives, which the service provider launched over the years, along with its readiness and eagerness to deploy the latest and greatest in tech.

Read more: Etisalat’s Salvador Anglada discusses impact of disruptive tech on the UAE

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The Telecommunications Regulatory Authority (TRA) has featured the 'Erteqaa’ initiative during its participation at GITEX 2016 held from October 16 to 20, 2016 at the Dubai World Trade Center. The initiative aims to improve the telecom service centers in the UAE through a customer survey to help identify that services that increase their satisfaction in all telecom operators’ service centers across the UAE.

Under the patronage of H.H. Sheikh Mansour Bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Presidential Affairs, the initiative was developed to implement one of the TRA’s strategic goal in achieving happiness for customers, which is part of a comprehensive agenda in response to the UAE Government’s directives to include happiness in its approach, targets and priorities.

TRA pointed out that 'Erteqaa’ is one of the various programs being implemented by the TRA to achieve customers’ happiness. It falls under the 'Esaad’ initiative, which include various activities launched earlier by the TRA to help attain people’s happiness, following the directives of our nation’s wise leadership that happiness as not only an image to maintain but an action to be implemented and a national comprehensive plan that touches the core of all sectors.

The 'Erteqaa’ for customer service centers initiative evaluates telecom operators’ centers to ensure that they follow the quality standards set by the TRA, in collaboration with Etisalat and du to provide the best services for customers.

The TRA is participating in GITEX under the UAE smart government umbrella, along with 21 other government entities. It displays at the event 12 innovative projects that include the most recent ICT applications that serve all sectors in society. It also features other major initiatives that aim to meet the objectives of the UAE Vision 2021 and promote the smart technology transformation in the UAE.

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