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Mahindra Comviva, the global leader in providing mobility solutions, announced the launch of MobiLytix Customer Engagement for Digital Payments an offering to drive higher level of customer engagement in the digital payments space. MobiLytix Customer Engagement for Digital Payments, which is a world-class marketing engagement automation platform for digital payments, revitalizes existing mobile money life cycle leading to topline as well as bottom-line growth.

MobiLytix Customer Engagement for Digital Payments takes a data centric and analytics approach to mine new opportunities at each and every stage of the mobile money lifecycle, with the aim to drive higher levels of usage and retention, through highly contextual offers and promotions that are embedded with a deeper understanding of customer's behavior and wants.  It serves to put the right enablers in place for onboarding more subscribers and building a bigger mobile ecosystem by encouraging more usage of mobile money, developing subscriber as well as agent engagement level, creating long term relationship with subscribers and thus improving customer stickiness.

Mahindra Comviva's Customer Value Solutions has over 40 deployments in 25 countries across the globe and empowers over 250 million customers. Its MobiLytix Suite provides marketers with data-driven marketing tool that helps them to deliver highly contextual marketing across multiple channels and on any device. Using MobiLytix suite marketers can acquire, analyze and apply information about customer context to orchestrate personalized, real-time interactions to drive revenue performance and gain competitive advantage. It delivers 800 million digital marketing messages per day and provides over 60% accuracy for churn prediction.