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Zain Group, a leading mobile telecom innovator in eight markets across the Middle East and Africa, announces that its brand has been identified as the ‘Best Brand for Telecom" in the Middle East for 2016 at the gala ceremony of the Telecom Review Summit Excellence Awards held in Dubai on 13 December, 2016. 

Telecom Review is a leading industry publication and the award recognizes the outstanding performance of Zain’s brand across all its markets, which has come to represent the highest standard of customer service at all its touch points. Winners were chosen based on recognized and demonstrated capabilities in their specific sector by an independent panel of 15 experienced industry veterans. Zain has been a recipient of the 'Best Brand’ accolade at other regional events in the past, confirming the brand’s success in inspiring hope and delivering happiness since its inception in 2007.

The success at the Telecom Review Awards has been driven by the tangible developments occurring within the company, reflected by it brand, which is representative of the continual investment in network upgrades that the operator is making. Zain’s technology innovation is also positively impacting customer experience, reinforcing the company’s brand values and making it one of the most respected and recognized corporate brands in the Middle East.

Commenting on the award of the latest accolade, Zain Group CEO, Scott Gegenheimer said: “We are proud to be recognized once again as a leading brand in the region and continue to adapt ourselves in ensuring the brand brings out the best in us and makes us strive to offer the best customer experience possible, as our loyal customers deserve no less.”

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