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Mobily, a leading telecom and IT company, launched its new campaign targeting ambitious citizens to drive their potential and achieve their aspirations.

This initiative is in support of Vision 2030 and also Mobily's latest step in its "UpForIt" campaign, whereby the company is determined and committed to providing the best to its customers, be that services or customer experience.

"In the first three stages of the campaign, we set out to encourage the youth to be up for the challenge and realize their potential. Now, it is Mobily's turn to show them that it is up for their ambitions, hopes, and passions, and together we will be an essential part of todays' Kingdom development," commented Mobily CEO Ahmed Aboudoma.

Aboudoma added, "#UpForIt next stage objective is to introduce customers to new Mobily services and offers that are tailored to suit every customer, business, and situation."

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