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The team over at Virgin Mobile painted Dubai Design District red, spreading the love this Valentine's Day, and proving it is possible to fall in love with your telco.

Launching soon under the umbrella Emirates Integrated Telecommunications Company (EITC), Virgin Mobile promises a fair, simple and fully digital mobile service which puts the user in complete control.

Virgin Mobile is currently taking registration at www.virginmobile.ae with several thousand UAE residents applying to be part of their BETA team. Stay tuned for more information - you're going to love it! www.virginmobile.ae