Mahindra Comviva is showcasing at MWC 2016 under the theme 'Window To The Future'. Announced as the new vice president and market unit head for the Middle East and North Africa for Mahindra Comviva in November 2015, Kaustubh Kashyap caught up with Telecom Review to discuss the latest plans and solutions and what the future holds for the mobility solutions provider.
What are Mahindra Comviva's latest solutions?
Our mobile financial portfolio offers financial and payment services to Telcos and Banks, which includes mobile money (SVA), mobile banking, gigital wallet and merchant mobile POS and electronic/voucher prepaid solutions. Mobiquity money has 65 deployments in more than 45 countries providing financial access to more than 40 million customers globally, processing approximately 250 million transactions every month amounting to $4 billion and powering 4 of the top 10 mobile money deployments across the globe. PreTUPS, with more than 60 deployments across the globe, is being used by 10-12% of the world's population - 750Mn users worldwide.
Our big-data based contextual and real-time analytics solutions in the customer value management domain brings additional revenues and manage subscribers' age on the network by delivering timely and relevant offers to the subscribers.
Our enterprise communication and messaging platform enables operators to funnel customer engagement, marketing, and promotional requirements across enterprise verticals and at the same time leverage the diversity of multichannel messaging, with policy controls, flexibility, and scalability. Our Firewall solution enables the operators to protect their subscribers and enterprise customers against the growing threat of mobile abuse and monetize on the foregone revenues on account of mobile spam.
Mahindra Comviva's VAS Business Aggregation platform addresses the challenge of dwindling voice VAS revenues by enabling an VAS on data and providing an end-to-end VAS ecosystem right from service procurement, to overall service operations management.
Our Broadband solutions help operators manage their network's quality of experience and service & bandwidth costs through a combination of techniques, such as service control, service optimization and service monetization, to efficiently handle spikes in user demand and optimize the service experience whilstsaving Capex and Opex for the operators.
What are the greatest opportunities for Mahindra Comviva in the MENA region?
Over the past few years, the significance of MENA has increased due to the innovation and digital transformation happening within the region. As such, Mahindra Comviva has decided to accelerate its focus in the MENA region. I think the next phase of growth will come from mobile financial, broadband, customer value management and digital services, and hence our focus will revolve around these solutions.
What are the plans for the next three years?
Mahindra Comviva is targeting a 250 percent growth in revenues in the Middle East and North Africa over the next three years.
We are aggressively focusing on extending our footprint across the region to achieve the next growth phase. The main focus of the company is to target large operator groups, banks in GCC countries, key large markets like Saudi Arabia, Egypt, Iran and Morocco. As a result, Comviva is expanding its presence in the region to reach out to customers in these markets. Our commercial models are going to evolve by using global business models customized to local requirements.
How does this region compare to others and does Mahindra Comviva have to change any of its strategies to fit in?
With over 10 years of presence in the MENA region, Mahindra Comviva has gained extensive market expertise and know-how, which it can now exploit to provide differentiated portfolio of offerings across the region. Mahindra Comviva is not only being considered as a technology partner, but also is becoming a business partner to the major operators and banks in the region.
The MENA region has grown rapidly over the last few years, primarily in the segments of mRemittance and mMoney, which includes retail purchases, airtime top-ups, bill payments and salary disbursement via mobile phone. Mobile data traffic has grown many folds in the recent past due to the proliferation of smartphones creating a demand for innovative and flexible data solutions.
Market requires big-data analytics, which includes real-time and contextual marketing solutions. With our interactions with customers, we have noticed that there is a need for digital and content services customized to the local requirements.
Mobile World Congress 2016
Mahindra Comviva will be showcasing its innovative mobility solutions in the mobile financial services, data, customer value management, messaging and digital content spaces at the Mobile World Congress from February 22nd to 25th at Barcelona, Spain.
Mahindra Comviva will be exhibiting at Booth no. 5G51/Hall 5 with a theme 'Window To The Future' and will also have a hospitality suite at 2E39 in Hall 2. Along With meeting spaces, the company will also be having experience zones where visitors can experience product demos.